You could be offering great services and products, but without convincing, well crafted text to drive your marketing strategy, it could be hard to move forward and achieve your goals.
Good content and online copy not only presents your company and what you do in the right way, but can also turn readers and online browsers into customers.
What Can Our Copywriters Do for You?
You know your business best - and our copywriters work closely with you to understand your work, values and the image you wish to project. Based on this input, we craft your copy using the best and latest copywriting practices. We are available for any content you want to produce, from longer text meant for print circulation, company profiles, down to the call for action buttons on your website.
When writing for the web, our copywriters will craft your site and content to rank well in search engines. We can even write fresh content (such as blogs and news articles) so you can get new and recurrent traffic to your website.
Our Content Services
We write content for anything you need, including (but not limited to):
- Website Copy
- Blog Articles
- Headings, Subheadings, Calls-to-Action
- Social Media Content
- News Articles
- Case Studies
- E-commerce Product Description
- Company Profiles
- Professional Emails
- Website meta-data and meta-description
Marketing & Social Media
Your online presence, including your website and your social media accounts are your tickets into the homes of your clients and potential customers. Social media can be a great means for advertising your products and services, and can generate traffic back to your website - hence, increasing your reach and potential sales.
Having a strategy in place before you launch your business on social media is crucial for success. At PSW, we work with you to learn about your business, the values you want to portray, your potential customers and your competitors. Then we create a strategy unique to your needs, a strategy that will help drive you forward in achieving your goals.
This strategy includes choosing which online and social media platforms best suit your purposes and how to use those platforms for maximum exposure.
Great Content is King
Our social media team and copywriters will create strong content specific to your business. This content will be tailored to your target audience and will appeal to their tastes, wants and needs.
Great content is also great visuals, and no social media presence can survive on the written word alone! PSW’s graphic designers will create attractive visuals that tell a story to complement the written content on your social media accounts. For more on our Branding, Design & Printing services, click here.
Monitoring and Improvement
Just as social media is continually changing, our strategies should be fluid and adapt to changes in online trends.
We continuously monitor your online presence, including responding to, and interacting with, your audience.
Our team also uses analytics tools to monitor how your campaign is performing across different platforms, and implements strategy changes to improve this performance.